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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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If the last couple of years have taught us anything it's to be prepared – so we’re sending our holiday guidelines early so you have you plenty of time to plan for the busy season. We always stress that these are guidelines, not deadlines, but we do encourage you to get your orders in by the following dates, to ensure we can deliver them before the holidays. Things are more normal now than last year — no more lock downs, we hope! But supply challenges and/or courier delays are still quite likely, so please don't wait until the last minute. Start your holiday promotions early and To View More >>

This entry was posted in Product Updates by Alexandria Baugh

Someone asked the other day why some photographers using Print Shop seem to be selling their prints “quite cheaply”. "I can understand that there is potentially volume in art prints that isn't there with portraits. But I still wonder how a client might feel if the price is significantly lower for an art print." I think there are a few questions here — does the difference in price matter? Are people undercharging? — and anyway, how much should you charge? I'll leave the last one for later, but meantime… 1. Why might you need to charge differently for your art versus To View More >>

This entry was posted in Marketing by Ian Baugh

When's the right time for a promotion? Certainly for the holidays — so your clients can have their  beautiful printed products under the tree for Christmas. The ultimate in personal gifts! Or when the wedding season's over — and you have time to chase past clients who're still dilly-dallying about their album. And for what purpose? Maybe to turn your social media audience into paying customers. Or lapsed enquiries into future business. Or past customers into repeat business! But once you've defined your goal, what's involved? This is our take on it, but of course To View More >>

This entry was posted in Marketing by Alexandria Baugh

We’ve been thinking a lot about how we can help our community get through everything going on in the world right now. So how can we help you navigate the storm?  We’re asking you for input because we don’t know how things are for you personally. Yes we have our own ideas, but please send us an email so we can talk about yours.  For now, please scroll down for details of a  shared promotion  offer,  plus a  discount on Workspace plans  to get you into Print Shop at bargain rates. We’re not giants of the industry To View More >>

This entry was posted in by Alexandria Baugh

Photographs are the most personal of gifts! Talking about Christmas and the holidays in October seems a little weird, but the holiday season does seem to start earlier every year – and when it comes to marketing, it pays to be prepared. The festive season is a great time to promote yourself to existing customers. You've spent all year taking photographs, so why not maximise the profit on each shoot with online galleries, product sales and special offers? We spoke to retiring Queensberry account manager Michelle about her tips for holiday promotions, and marketing pointers To View More >>

This entry was posted in Marketing by Victoria Hollings

It's easy for us to never think about the galaxy we're part of. Even Star Wars is about galaxies far, far away! But Paul Wison says that when you're away from the city, and your urban life, you see things in a very different light — literally. "You see stars like never before – whole galaxies gleaming in the distance, and suddenly you experience a combination of feeling both very insignificant, and incredibly lucky to be standing, frozen in time, staring into the distance and admiring a view that has taken aeons to conspire." Paul is a New Zealand wedding and astrophotographer To View More >>

This entry was posted in by Alexandria Baugh

At Izo Photography, outsourcing frees up time to do the things they love. Photography is a form of self expression, and that's why Jimmy from Izo Photography fell in love with it. After picking up his partner Shona's old DSLR camera, and discovering it was for him, he began to pursue a career in professional photography, which he absolutely loves.   After "practice, practice and more practice", Jimmy's advice to photographers is to outsource work from as early on as possible. When Izo first started out they did everything themselves, but they soon To View More >>

This entry was posted in by Alexandria Baugh

"I love a little quirk from time to time - something different for the soul — to keep things fresh, to keep the spark alive and to fuel my passion for wedding photography…” Maybe that explains why Jonny Harper did such an incredible job of capturing Tanaya and Mathew's wedding. I was so excited to discover their album coming through the Bindery. Working on this blog post was a lot of fun, with rabbits hidden in the bushes, incredible walls of art and so much more… Tanaya is  a set designer, Matthew a base player for his London based jazz band. They To View More >>

This entry was posted in by Alexandria Baugh

The first time I truly understand the power behind a brand name… I'm pulled over in Customs to be searched (I've obviously forgotten to take my nail file out of my make-up bag again – It happens far too often!) I open my bag and they start their search. The security guy is rummaging around my bag and unpacking it, naming everything as it came out, "Make up bag… novel… album…" So I stop him right there. "How do you know it's an album?" (It's in a Queensberry box.) "Oh," he said, "we see these boxes coming through all the time, we just To View More >>

This entry was posted in by Sonya Baugh

Heather is proud of our press books. Here she explains why… How 95% of the press/photobook market works First you buy a very expensive machine. Then you focus on how fast you can run it, how cheaply you can buy your paper, and how quickly you can bind and make covers. You print 4-colour. Above all else you focus on FEEDING THE MACHINE. You sell your product as cheaply as you can - and certainly not just to professional photographers. You don’t worry too much about colour because your customers don’t expect a lot, and probably think that a bad result is their own fault anyway. To View More >>

This entry was posted in by Heather Baugh